Portfolio

Work, Strategy and Results

Explore the SEO projects, strategies, experiments, and website improvements behind my work.

Featured Case Study Tourism

Tenkasi Tourism Website

Building search visibility for a regional tourism destination through content, local SEO, and technical improvements.

The Challenge

Improve organic visibility and create useful content around Tenkasi tourism, temples, waterfalls, travel information, and local attractions — in a space where travelers rely heavily on Google to plan their trips.

Work Delivered

Created SEO-focused tourism pages and useful informational content designed around what travelers actually search for — from attraction guides to practical travel details.

Strategy

Keyword research and search intent analysis
Content planning and topic structure
On-page optimization
Internal linking architecture
Local SEO signals
Technical improvements
Image optimization

Outcomes

Visibility Growth

Content Expansion

Search Opportunity Development

Technical Improvements

Tenkasi Tourism

Tourism

Tenkasi Tourism Website

The Challenge: Limited visibility for regional travel searches

What I Did: Content creation, on-page SEO, local optimization

SEO Strategy: Intent-driven tourism content and local signals

Outcome: Visibility growth and content expansion

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Local Services

Local Business

Local Service Provider

The Challenge: Missing from local map and "near me" results

What I Did: Google Business Profile, citations, local pages

SEO Strategy: Location relevance and review foundations

Outcome: Stronger local search presence

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E-Commerce

Product Catalogue Cleanup

The Challenge: Duplicate content and indexing waste

What I Did: Crawl audit, canonical fixes, structured data

SEO Strategy: Technical hygiene and crawl efficiency

Outcome: Healthier indexing and cleaner architecture

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Publisher

Publishing

Informational Content Strategy

The Challenge: Content without search direction

What I Did: Topic clusters, intent mapping, refresh plan

SEO Strategy: Search-driven editorial system

Outcome: Structured, scalable content operation

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Performance

Website Optimization

Core Web Vitals Improvement

The Challenge: Slow templates hurting user experience

What I Did: Image optimization, lazy loading, script cleanup

SEO Strategy: Performance as a ranking and UX foundation

Outcome: Measurably faster page experience

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SEO Audit

Audit and Roadmap

Full Website SEO Audit

The Challenge: Traffic plateau with unclear causes

What I Did: Technical, content and competitor analysis

SEO Strategy: Prioritized, actionable roadmap

Outcome: Clear direction for the next 12 months

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